HeyCatch Wants to Become the AI Marketing Co-Founder for Solo Entrepreneurs

Building a software product has never been easier, but finding people willing to pay for it remains one of the hardest parts of starting a business. HeyCatch, a US-based startup founded in 2026, is tackling that problem with an artificial intelligence platform designed to help independent founders find their first customers without hiring a marketing team.

Through heycatch.ai, the company offers what it calls an AI marketing co-founder. Rather than simply generating social media posts or suggesting marketing ideas, the platform aims to understand a business, identify opportunities to reach potential customers, create promotional content, and continuously adjust its recommendations based on results.

Behind the startup are two entrepreneurs with backgrounds in product development and growth marketing. Their ambition is to make the kind of marketing expertise normally available to larger companies accessible to people building businesses on their own.

The Founders Behind HeyCatch

HeyCatch was established in 2026 by Anatolii Kharchuk and Vladyslava Sirychenko, bringing together two areas of experience that often determine whether a young software company succeeds: building products and attracting customers.

Kharchuk, the company’s co-founder and CEO, previously worked with early-stage technology businesses through White Digital, a bootstrapped product development operation. According to his Crunchbase biography, the business grew to a team of approximately 35 people and participated in more than 100 product launches.

That experience gave him exposure to a recurring challenge among founders. Developing an application, launching a website, or building a new digital service is only the beginning. Even products that solve genuine problems can struggle commercially if their creators lack the resources or experience to attract customers.

Sirychenko, HeyCatch’s co-founder and chief marketing officer, brings the other side of that equation. Her professional background includes growth-marketing roles at Aspect Health, Zeely AI, and Nebula, a digital product associated with Obrio and the Genesis technology ecosystem.

Her experience includes helping technology companies acquire users, optimize marketing campaigns, and expand their customer bases. HeyCatch’s company profile credits her with experience managing substantial marketing budgets and contributing to products serving millions of users. These figures describe her previous work rather than the performance of HeyCatch itself.

Together, the founders identified an opportunity to package marketing knowledge into software that could guide someone with little or no experience in customer acquisition.

The timing is significant. Tools such as Lovable, Bolt, Cursor, and Replit have made it increasingly practical for individuals to create and launch software products without assembling traditional development teams. But faster development has not necessarily made distribution any easier.

HeyCatch is being built around that imbalance: a growing number of people can create products, while far fewer know how to turn those products into sustainable businesses.

Turning Marketing Experience Into Software

The central idea behind HeyCatch is that marketing should be an ongoing process rather than a collection of disconnected tasks.

Many independent founders approach marketing by experimenting with social media, writing occasional blog posts, posting in online communities, or paying for advertisements. These activities can produce results, but they also require time, knowledge, and consistency.

HeyCatch attempts to organize that work into a structured process informed by information about the founder’s business.

A new user begins by entering a website address, application listing, or description of their product. The platform analyzes its positioning, target audience, competitors, and potential opportunities for attracting customers.

It then creates a marketing plan with recommended actions across different channels. These can include improving website messaging, identifying relevant online discussions, preparing social media content, researching search terms, and examining opportunities to improve conversion rates.

The platform also provides technical website analysis. HeyCatch says its crawler performs 68 checks across as many as 300 pages, looking at issues related to search visibility, page descriptions, indexing, and structured data.

These findings are intended to help founders identify problems that might prevent interested visitors from discovering their products or becoming customers.

Another part of the platform focuses on reaching audiences through existing online communities. HeyCatch searches for relevant discussions on Reddit, X, and Threads, then prepares suggested responses that founders can review and publish themselves.

This approach differs from simply broadcasting advertisements. The goal is to identify situations in which someone is already discussing a problem that the founder’s product might help solve.

For social media, HeyCatch offers AI-generated videos and slideshows for platforms including Instagram, TikTok, YouTube, and Facebook. Its published feature list advertises up to 20 ready-to-post videos and slideshows per day, alongside scheduling and publishing tools.

The company also offers blog content designed for traditional search engines and AI-powered search services, with content generation available in multiple languages.

Not every part of the process is fully autonomous. Users still need to provide information, review certain recommendations, approve content, and carry out actions that require their judgment. The distinction is important because HeyCatch is selling assistance with marketing execution, not a guarantee that every marketing responsibility disappears.

Its broader ambition is to combine research, planning, content production, and performance analysis within a single platform that becomes more useful as it collects information about a product and its audience.

A Startup Built for the First 100 Customers

Unlike many marketing software companies that target agencies, established businesses, or enterprise customers, HeyCatch is concentrating on people at the earliest stage of building a company.

Its primary audience includes solo founders, independent developers, small startup teams, and entrepreneurs who have launched applications or software subscriptions but have yet to establish a reliable source of customers.

This is an attractive market because the problems faced by these founders are often similar. They may have developed a functional product, created a website, and established pricing, yet remain uncertain about where to find buyers or which marketing activities deserve their attention.

HeyCatch positions its service around helping such founders reach their first 100 paying customers and approximately $1,000 in monthly recurring revenue.

Those numbers represent the company’s target outcomes, not results that every customer can expect.

The pricing model is designed to make the platform accessible without requiring the financial commitment of hiring a marketing professional or agency.

As of October 2026, HeyCatch offers introductory subscriptions starting at $19.95 for two weeks, $29.95 for four weeks, and $49.95 for eight weeks. Following the introductory period, its regular four-week subscription renews at $79.95.

The distinction between introductory and renewal pricing matters, particularly for founders operating on limited budgets. Additional projects require separate subscriptions, although the company offers discounted pricing for customers managing multiple businesses.

This subscription structure gives HeyCatch a recurring revenue model while allowing customers to experiment with marketing support at a relatively low initial cost.

For the company, however, the challenge extends beyond attracting trial subscribers. Its long-term business depends on whether founders continue seeing enough value to justify paying for the service after their introductory periods end.

That creates an important incentive for HeyCatch to improve the quality of its recommendations, automation, and reporting rather than simply increase the quantity of content it generates.

Early Traction and the Search for Proof

HeyCatch is still a young company, but its website already highlights early customer experiences and performance claims.

The company advertises a figure of more than 12,000 builders. It does not publicly establish whether that number represents paying customers, registered users, people reached through its marketing, or another measure of audience size.

Consequently, the figure should not be interpreted as evidence of 12,000 active subscriptions.

HeyCatch also highlights an early success story involving Dmytro Savenkov, the founder of Sovia. According to the company’s published case study, Savenkov acquired 23 paying users and generated $562 in revenue after following a HeyCatch marketing plan for 12 days.

Other testimonials featured by the startup describe increased website traffic, stronger conversion rates, and early paying customers.

These examples offer a glimpse of the outcomes HeyCatch is trying to produce, although they remain company-selected customer accounts rather than independently audited performance data.

Independent feedback offers a more varied picture.

By late October 2026, HeyCatch had accumulated 43 reviews on Trustpilot, with an overall rating of approximately 3.6 out of five. Positive reviewers described improvements in marketing consistency, useful website analysis, and time saved creating promotional content.

Some customers reported increases in social media visibility, while others praised the company’s founders for responding to feedback and improving the platform.

There are also indications of the difficulties involved in automating marketing effectively. Less satisfied customers described problems with generated content, integration setup, and the amount of manual work still required.

This range of experiences is relevant for understanding where the company stands. HeyCatch has moved beyond being merely an idea or prototype, with a functioning commercial product and customers discussing their experiences publicly. At the same time, its ability to produce reliable results across different kinds of businesses remains an important question.

The company’s revenue, number of paying subscribers, customer retention rate, and profitability have not been publicly established through independently verified disclosures.

There is also no confirmed external funding round in the publicly available information reviewed. HeyCatch operates as a privately held business, but its precise ownership structure and financing arrangements have not been disclosed.

For an early-stage startup, these gaps are not unusual. They simply mean that the company’s commercial progress cannot yet be measured as precisely as its marketing ambitions.

Competing in the Expanding AI Marketing Market

HeyCatch enters a market that is becoming increasingly crowded as artificial intelligence changes the way businesses create and distribute promotional material.

Companies such as Jasper, Copy.ai, and Writesonic have helped establish demand for AI-assisted marketing and written content. Social media platforms including Buffer, Hootsuite, and Later offer scheduling, publishing, and analytics capabilities.

More specialized businesses, including Zeely, focus on using artificial intelligence to create advertising material and support customer acquisition.

HeyCatch overlaps with parts of these categories but is pursuing a somewhat different position.

Its emphasis is on organic customer acquisition for independent software founders rather than large-scale advertising campaigns or content production alone.

The company wants to connect activities that are often handled through separate services. Instead of using one tool for audience research, another for writing social posts, another for analyzing website traffic, and another for planning marketing campaigns, a founder could potentially manage much of that process through HeyCatch.

This approach gives the startup an opportunity to differentiate itself, but it also creates operational complexity.

Producing a social media post is relatively straightforward for modern AI systems. Determining whether that post will reach the right audience, generate meaningful interest, and eventually produce paying customers is far more difficult.

Different platforms have different rules, audiences, and expectations. A strategy that works for a consumer mobile application may be ineffective for a specialized business software product.

HeyCatch must also navigate the difference between useful participation in online communities and promotional activity that users regard as spam. Its system includes account-health guidance and review processes, but these measures cannot eliminate every risk associated with posting on third-party platforms.

The company’s opportunity therefore depends less on producing large quantities of marketing material and more on developing a system that consistently helps founders make better decisions.

That could become a meaningful competitive advantage if the platform learns which strategies produce results for particular kinds of businesses.

It also explains why HeyCatch’s interest in performance analysis matters. The more effectively it can connect marketing activity with actual customer behavior, the less its service resembles a conventional AI content generator.

Building a Business Around Organic Growth

One of HeyCatch’s most distinctive choices is its emphasis on attracting customers without relying primarily on paid advertising.

For bootstrapped founders, advertising can be difficult to justify. A new application may have no established conversion rate, limited revenue, and little information about how much it can afford to spend acquiring a customer.

Spending money on advertisements before understanding these numbers can quickly exhaust a startup’s budget.

Organic marketing offers an alternative, although it requires patience and sustained effort.

Founders may attract customers by participating in relevant discussions, publishing useful content, improving their search visibility, and building an audience around the problems their products solve.

HeyCatch attempts to make this process more systematic.

The platform’s research and analytics features are intended to help users understand which activities are producing traffic and where potential customers stop progressing toward a purchase.

For example, a founder might discover that visitors arriving from Reddit are more likely to register than visitors from short-form videos. Another might learn that the product’s website receives traffic but fails to explain its benefits clearly enough to generate subscriptions.

These observations can influence what the founder does next.

The ability to adjust marketing activity based on measured outcomes is central to HeyCatch’s commercial proposition. It is also the part of the business that may be hardest for competitors to replicate convincingly.

However, measuring a marketing channel’s contribution is not always simple. Website visits do not automatically translate into customers, and improvements in traffic may reflect several factors beyond the marketing software itself.

For HeyCatch, demonstrating a reliable connection between its recommendations and meaningful business results will be essential.

Its decision to focus initially on software founders could make that challenge more manageable. Digital products frequently have measurable actions such as registrations, trial activations, subscription purchases, and cancellations.

Those measurements provide a clearer basis for evaluating marketing performance than the results available to some traditional offline businesses.

The company’s Crunchbase description also outlines potential expansion into other independent-business categories, including creators, ecommerce sellers, and service providers.

Such expansion could increase its addressable market considerably. But serving those businesses effectively would require adapting a system currently positioned primarily around software and consumer applications.

For now, maintaining a clear focus on solo software founders may be one of HeyCatch’s greatest advantages.

Can HeyCatch Make Customer Acquisition More Accessible?

The rise of AI-powered development tools is changing who can build software companies. Individuals with limited technical experience can increasingly create applications, launch websites, and test business ideas without the resources traditionally associated with starting a technology company.

That development creates a new commercial opportunity for businesses helping those founders reach customers.

HeyCatch is attempting to occupy that space.

Its founders bring relevant experience from product development and growth marketing, and the company has already launched a paid platform with identifiable customers and a growing collection of public feedback.

Yet its ambitions are considerably larger than its currently established results.

It remains to be seen whether HeyCatch can consistently deliver meaningful customer acquisition across different businesses, retain subscribers over time, and build a sustainable company in a competitive market.

Its central challenge is also the problem it promises to solve for its customers: turning initial attention into lasting commercial value.

If HeyCatch succeeds, its significance may extend beyond automating marketing tasks. It could help establish a different model for starting software businesses, in which the expertise needed to find customers becomes available through software rather than an expensive employee, agency, or experienced co-founder.

For independent entrepreneurs, that possibility is potentially more valuable than another tool that simply generates content.

HeyCatch’s future will ultimately depend on whether it can make the difficult transition from helping founders market their products to helping them build businesses that people are willing to pay for.